Thursday, June 19, 2008
Nike + Human Race x KanYe West
On August 31, 2008 Nike is staging the largest running event of all time. 25 cities. 25 10k events. London, Los Angeles, Paris, Melbourne, Shanghai and Vancouver are among the cities participating.
The event is aiming to pull in a large sum of money for participating charities, including the Lance Armstrong Foundation and the UN Refugee Agency. Runners will be able to race for a cause, as well as say they were part of the worlds largest running event. To get in the mix, log on to nikeplus.com where you can register and also get training tips.
As an extra incentive each of the 25 cities will be treated to a special concert at the race finish site. In LA, Kanye will be hitting the Colieseum. One can only imagine he'll be sporting a special mock up of his signature shoe.